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Nail care becomes part of daily life

Posted by naileye at Monday, October 20, 2008

By Lee Joo-hee

SEOUL: Song Ji-youn, a 27-year-old office worker, has only one thing on her mind after a gruelling day at work.

Taking off to a trendy street in Apgujeong, Song enters her haven — a shop where she can get her nails done.

Professional nailcare business was first introduced here in the late 1990s and began rapidly booming recently. It has now become one of the fastest spreading industries across the country.

“Good evening,” familiar artists call out in unison as Song enters the door of her favourite nailcare shop “Bennett”. It is among more than five nailcare salons lined up on the same street opposite the Galleria Department Store.

She finds her nail technician and sits down, clunks her hands forward and immediately starts chatting away about how her boss has been giving her a hard time. The artist smiles and nods, quickly moving her hands to tend to Song’s chipped nails.

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